I’ve been asked that question a lot, and I consider it a reminder of how lucky I’ve been to work exclusively in the radio/music industries since I was 18. If anybody has ever asked you the same question; let it ring like an audio badge of honor.
The short answer to my own question is “I dunno; I just fell into it”, and the long answer is much too long. So, for the purposes of this blog, I’ll give you the porridge that Goldilocks ate.
For the record: I’m not writing this story to S my own D. (if you follow). I’m compelled to tell this story because the other day a NAIT grad I know did something I would have never dared to do when I started in this business in 1998: turn down a job.
Now I understand things are different now. Edmonton has gone from 6 (or so) to 16 (or so) commercial FM stations add Calgary and the rest of the mid-west to that and the growth is outrageous. There are more jobs and more opportunity than there has ever been. I get that. But for me, saying “yes” was the only option – and it’s been the secret to (what some call) my success.
Lots of people want jobs in radio as a morning personality, as a creative director as a general sales manager. The first step is to get started. Say “yes” to something and get to work.
I’ll say that again: the first step is to get started. Get started at something; anything. Be a “summer cruiser”, do overnights, volunteer to operate the board, go to shows, meet the band, offer to give somebody a ride, listen, be interested, etc. Be hungry and anxious and excited for the music business and an opportunity will come.
I got my job because a guy I know recommended me to another guy I know. I wish it were more complex. Then when I got the opportunity, I pretended like it was 1998 all over again, and I said “yes” to everything.