There were fewer more important bands to the grunge era than the Smashing Pumpkins. Nirvana, Pearl Jam and maybe Soundgarden were bigger. In 1991, when “Nevermind” ushered in a changing of the guard in rock music, millions and millions of Canadians were between the ages of 12 and 16 (I was one of them). Albums like “Siamese Dream”, “Badmotorfinger” and “”Sixteen Stone” defined a generation. It’s a long-proven fact that the music you listen to in your late teens to early twenty’s is the music you will hold onto for the rest of your life.
Today, those 12-16 year olds from 1991 are now 33 to 37. This is right smack in the middle of one of the most lucrative radio demos in the country.
Yet, almost 36 hours after the release of a NEW Smashing Pumpkins song, there are 11 total spins in the country. That is not a typo; eleven spins.
The Smashing Pumpkins have sold 20 million copies of “Mellon Collie and the Infinite Sadness” alone. Never mind “Gish” and “Simease Dream” which have likely combined to have sold MORE.
I’m not saying the ‘Pumpkins track is good (although, I’m not saying it’s bad either). What I am saying is that modern or alternative rock radio ought to play Gotye a little less, and spin “The Celestials” a few times. There is a generation of well-paid 30-somethings who will sit through some of your advertisers messages to get a taste of their teens.